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The development trend of the Chinese nail industry helps you quickly understand the Chinese nail market

The development of China’s nail industry is not short but more than 10 years, the market size has reached 100 billion. According to the data of the “Manicure Internet Industry Research Report” released by the Internet platform Nail Gang, the number of nail stores nationwide in 2017 has exceeded 370,000, the number of nail professionals is over 260,000, and the scale of the nail market has reached 120 billion yuan. 20% growth rate continues. The high frequency of use, considerable market size, and extremely high growth rates are driving the nail market into a trillion-dollar service market.

Therefore, there are many manicure salons and spas in South America, North America, and Europe that also consider importing beauty products from China, but because they do not know the price of the Chinese market or cannot find a suitable supplier, they leave it alone. Our company is committed to serving the international market. Introduce you in detail the actual price in China. And provide screenshots. Then convert it into the currency of your country, so that you can understand the price more intuitively. If the transaction is completed. We charge service fees based on the turnover.

I. Product change speed drives industrial upgrading

The nail industry is a typical industry that promotes industrial upgrading through product innovation. In 2002, China’s nail industry was still in its infancy. Nail tools were relatively backward. A bottle of nail polish could complete the entire nail service process. Ordinary consumers know very little about nail art. And even nail polish is just a matter of applying nail polish. It wasn’t until the birth of gel nails in 2005 that the nails had to be lit in the nail shop after the nails were applied. The nail-to-shop service had only begun to take shape, and the nail shop had begun to shift towards a more professional direction.

In terms of service price, traditional manicure only costs 10 yuan, while a nail polish gel costs 50 yuan. The emergence of Gel polish has brought a high-margin carnival to the entire Chinese nail industry, which has not only created many business owners worth tens of millions, but has also driven the development of a series of auxiliary industries such as nail accessories.

According to the Nail Standards Professional Committee of the All-China Federation of Industry and Commerce’s Beauty and Cosmetics Chamber of Commerce, the annual output value of the nail industry doubled between 2011 and 2014 alone. In 2014, Premier Li Keqiang issued a call for “mass entrepreneurship and innovation”, as a typical dual-innovation project, nail art has attracted a large number of entrepreneurs, and the nail shop has begun to go small. So our company not only provides the latest nail polish products, pen tips, stick tips, mixtures, resins, acrylic crystals, gels and nails for all related items

Second, the operating profit is still considerable

Regarding the pricing of nail art in China, there is a set of industry survey data: the factory price of standard nail art, French beauty, gradient, color, nail patch and other factories is still very low. For salons and spas in many other countries, there are still high prices. Profit margins. . The high price difference between the price of services and the cost of raw materials makes nail art products very profitable, but the cost of service-oriented industries does not lie in the products. Labor, rent, and water and electricity are the biggest expenses. Therefore, some international salons also want to truly understand the prices of Chinese suppliers. We provide this kind of service. We will tell you the local price originally. The beauty service industry does not price by products, but by the difficulty of the provided technology and service items. The nail industry as an Technician industry, personnel salary and technical training account for a lot of costs.
Compared with operating a beauty shop, the cost of operating a nail shop is higher. The cost of personnel alone accounts for 40-50% of the total turnover. A technician can take 55.5% of the monthly net profit of the nail shop. Including the monthly or weekly training costs, the remaining 44.5% will also be responsible for operating costs such as rent, water and electricity. If you can purchase directly from the factory price in China, you will save a lot of costs. Can provide more of your profits.

  1. Competition is starting to intensify, and companies hope to continue to innovate for development

After nearly ten years of rapid development, the nail art market is gradually entering a saturation period. With the gradual fading of profit margins, in a competition in the Red Sea, nail shops began to use nail art as a project to divert Tuoke, and made profits by grafting some high-priced projects. According to the big data of the nail gang statistics, only 41.8% of nail service providers only provide a single nail service. Among the remaining groups, in addition to nail services, they also provide eyelashes (69.0%), hand and foot care (62.9%) And other (31.0%) businesses such as tattoo, makeup, and semi-permanent. In the past two years, with the popularity of micro plastic surgery and major medical beauty projects, some nail shops have even begun to quietly start micro plastic surgery and medical beauty projects. Although the size of a single nail shop is small, the model industry has also undergone innovation in model innovation. A variety of attempts. So it is difficult for a single factory to meet all the needs of a nail salon and beauty salon. So we integrate resources, help you contact multiple factories to place orders, and even help you make your own brand. Let you establish your advantage in the competition.

In 2014, the 020 tide swept the US industry. Under the catalysis of capital, many nail 020 companies have sprung up in the public’s field of vision. “The profit is down, what is the next step for the nail industry?” An important theme, but there is a consensus: In the future, large chain brands with brand and system advantages and specialized boutiques with technology and characteristics will develop well, and small and medium-sized stores sandwiched between them will struggle in profitability. So we can receive more profits through cooperation.

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